This is NOT a PIO Course!  This is a must for ALL Public Employees!

This Course was a featured presentation at the 2023 IACP Conference in San Diego, CA!

Through training, we prepare our employees for critical situations they may possibly encounter while serving the public. We spend hours drilling officers on defensive tactics, firearms, use of force and more. We train professional staff on administrative tasks. All these areas are vital to ensuring organizational success. But is your agency preparing its staff for the encounter that can go viral on social media, potentially ending their careers and destroying the agency’s reputation in the process? Now more than ever, communicating effectively with the public is an essential function of an organization. Every encounter, with any employee, has the potential to end up on social media. Words said in the heat of the moment can destroy an employee's career and affect the department’s image, brand and reputation. It is time to prepare officers, dispatchers, records staff, custodians, and our entire professional staff for the inevitable.  Ensure success in this critical element of public engagement by preparing your people. Our one-day seminar is specifically designed by law enforcement professionals and public information officers to provide ‘best practices’ for encounters with impromptu social media influencers. The program provides the tools and training necessary for your entire agency to win these psychological and verbal encounters while ensuring their professional image is maintained and your agency reputation is preserved. Who should attend?

• Any public employee (civilian or sworn) who may encounter a social media influencer while performing their official duties, including but not limited to:
  • Correctional Staff who may deal with the public in any capacity.
  • Police & Sheriff’s Officers, Detectives, and Specialty Unit Personnel
  • Law Enforcement Supervisors
  • Internal Affairs Personnel
  • Middle Managers
  • Command Staff Personnel
  • All Civilian Personnel
  • Fire Department Personnel
  • 6 NJ DLGS CEU Credits for Municipal Finance Officer, County Finance Officer, Tax Collectors, QPA's, & Municipal Clerks

Course Time:  0830-1630

Dates/Locations:

• February 21: Stockton University, The Lakeside Lodge, 101 Vera King Farris Dr, Galloway, NJ 08205 (Host: Stockton University PD) CLICK HERE

• May 1:Morgantown Public Safety Training Center, 1389 Earl Core Road, Morgantown, WV 26505

• October 1: City of Mason Police Department, 6000 Mason-Montgomery Road, Mason, OH 45040 (Host: Mason Police Department)

Don't See a Course in your Area? Check back for more dates or: Payment Information:

• Credit Card Payments:
  • After you enter ticket information, you will be transferred to the payment page where you can enter your credit card information and complete your registration.  You will then be set for the course.
• Purchase Orders:
  • After you enter ticket information, you will be transferred to the payment page.
  • A checkbox above the payment information indicates a purchase order option.
  • The person doing the registration will receive a confirmation “invoice” for the individual/group. That invoice can be utilized for payment with a department purchase order.
  • Even though it says your registration is ‘pending’, your officers are immediately registered for the course.
• Cancellations & Modifications: All cancellations must be received within 48-hours of the date of the program. Modifications or Officer swaps can be done at any time including the day of training. Failing to cancel prior to the 48-hour time frame will result in payment of 50% of the tuition cost.

To view recent reviews of this class - CLICK HERE